Since the beginning of 2019, I have been summarizing the latest research findings as comics for the Marketing Department of the Vienna University of Economics and Business. This not only provides the department with images for the papers to be published but also offers a vivid and entertaining summary for teaching, communication on the website, as well as presentations at trade fairs and conferences. By now, a nice collection has already been created.
Here you can find three examples of the 3-panel comics published in 2021 that examine how brand selfies can strengthen a brand, what producing and offering products does to those behind them, and what difference it makes for advertisers in which context their ads are placed.
