Since the beginning of 2019, I have been summarizing the latest research findings as comics for the Marketing Department of the Vienna University of Economics and Business. This not only provides the department with images for the papers to be published but also offers a vivid and entertaining summary for teaching, communication on the website, as well as presentations at trade fairs and conferences. By now, a quite nice collection has already been created.
Here you will find three examples of the 3-panel comics published in 2023, featuring a colorful mix of topics including membership boxes as a sales model, collaboration between universities, and the investigation of the pros and cons of marketing tied to a good cause.
